SAP BRIM Implementation – (ASIAN PAINTS)

Business Challenges

• To implement a Loyalty Management by leveraging the SAP BRIM billing
• To drive engagement & to bring transparency in contractor /distributor model
• To effectively introduce, promote & track loyalty campaigns across the value chain
• Ability to audit transactions to stop revenue linkage

Our Solution

• Build a reliable and recommendable layer of partners across different businesses by influencing our contractors’ professional behavior through a dynamic loyalty program to deliver delight to a wide range of customers

Implementation Included

• SAP CM
• SAP CC
• SAP SOM / CRM
• Integration with SAP CI / CFM / ERP

Key Benefits

• Reward rules built in SAP CC
• Tier Management
• Managing & Defining promotional schemes
• Real Time Reward Points & Balance Management 
• Defining & Configuring Redemption Catalogue
• Define new commission & loyalty structures
• Gift Cards Life Cycle Management
• Enhanced Reporting & Auditing reports

Solution Highlights

• Launch & Drive new loyalty campaigns across the regions
• Detailed Auditing reports to measure the contractor / distributor performances.
• Standard / Configurable reward template for quick launch of campaigns
• Manage end to end life cycle of rewards / gift points along with force end year redemption.
• Integration with SAP ERP / Microsoft Dynamics / 3rd Party to manage complaints, feedback or points transfer with any legacy systems
• Highly scalable system redefine the entire customer experience

Transactions / Day :                   500000

No of Campaigns :                      10 +

Rule Configured /Week :           15